In addition, taurine supplementation had no effect on insulin secretion/action in non-diabetic overweight subjects.”įor ‘ergogenic role in sports and exercise’ it said: “Although a role of taurine on glucose absorption and metabolism has been suggested in animal and in vitro experimental studies, the clinical studies available in type 1 diabetic subjects are too small and too short in duration to draw conclusions. In relation to ‘energy yielding’ the NDA noted: How the NDA opinion is likely to be interpreted by the European Commission and member states is unknown, but if the opinion reaches the legislature in its current form, there may be regulatory pressure on energy drink makers to alter their claims or reformulate. The fact is that millions of people around the world have found from their own direct experience that Red Bull works for them.” “This is because Red Bull's health claims are based on the totality of its functional ingredients. “ The current EFSA opinion on taurine is not conclusive for the assessment of Red Bull´s health claims,” said Red Bull spokesperson, Alexandra Bolz. It is for this reason that Red Bull says the NDA opinion does not derail its energy claim making plans.
Taurine is not the only energy-giving ingredient in Red Bull and other energy drinks – caffeine and glucuronolactone are also present not to mention the likes of green tea and sugar. While Austria-based Red Bull’s marketing has tended to be less than direct in most regions – ‘Red Bull gives you wings’ is its famous slogan – its 20-year rise to multi-billion dollar energy drink market leadership, is built on an energy-boosting premise.
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